The next generation of workers is on the move, and South Carolina is drawing more young adults than any other state.
The Palmetto State recorded a net gain of 22,843 Gen Z adults through in 2024, according to a new LendingTree analysis. The study defines Gen Z as adults ages 18 to 27, the generation that follows millennials.
LendingTree chief consumer finance analyst Matt Schulz told Fox News Digital that affordability and job prospects may help explain the states appeal. South Carolinas proximity to Charlotte, he said, gives young adults access to a growing job market while potentially offering a less expensive place to live.
“Gen Z is at the most mobile time of their lives, and theyre looking for a place where they can live affordably, where there are decent jobs and good opportunity,” Schulz said.
California of Gen Z residents, at 58,109. Texas was the most popular destination for those leaving, drawing 19,287 Californians.
Schulz said California, New Jersey and New York had some of the largest net losses, while South Carolina, Missouri, Tennessee and Texas posted net gains. But he said young adults are also looking for career opportunities and a lifestyle they can afford.
“Ultimately, it is about looking for job opportunity and looking for the best place to get started with your career and being able to afford the things that you want to do and have the life you want to live,” he said.
AMERICANS KEEP MOVING TO TEXAS AND FLORIDA â BUT ONE OTHER RED STATE IS GROWING EVEN FASTER
The figures build on a broader migration trend.
South Carolina added more than 59,000 residents from other states between 2022 and 2023, gaining roughly $4.1 billion in income, according to IRS data cited in an .
The state had the nations largest per-capita net gain, while Texas and Florida drew more newcomers overall.
Schulz said young adults moves can have as they enter the workforce, start families and make major purchases.
“These are the future leaders of your country and the future business owners and parents,” he said. “The future of our economy depends a lot on what Gen Z does, whether its the housing market or auto loans or starting small businesses.”
